Ever heard of the phrase, the Twitter fire-hose? That’s a colloquialism for all the data coming out of Twitter. And there’s a lot of data! Roughly 50-times the data available via the standard stream. On average, there are over 6,000 tweets sent each second. And that’s only Twitter we’re talking about here. Just think of how many Facebook and Instagram posts, snaps, and emails are sent each second (hint: it’s well over 1.3 million, every second, even accounting for the fact that about 50% of emails sent are spam).
Let’s say you read the last two blogs in this series: you have done some research in collaboration with a protected-area manager, it has clear management implications, the academic journal article is freely-available online, and you’ve written a short one-pager for the management audience. How are you supposed to share your work when you’re competing with the unfathomable amount of data your audience (and you!) are sifting through every second of every day?