Everyone loves a good story. It’s in our DNA. Humans have a long history of storytelling, yet somehow it’s only now catching on with the sciences. If you’d like to get your work out there to a larger audience, storytelling is essential. Stories resonate with people in ways that facts and figures simply do not. Furthermore, stories and metaphors are much more memorable than facts alone. Don’t just tell your audience about your work, tell them a story.
I know at first this can sound quite daunting. I’ve participated in several storytelling workshops myself, often leaving without any idea how I could possibly tell a story about my work, or our mission here at OpenChannels. But like all things creative, it’ll come to you…eventually…when you’re totally not expecting it. If I can come up with a decent story about Google alerts and literature updates, you can come up with an excellent story about saving our oceans and coasts. I have faith in you! You can do it!
There are many, many resources out there for teaching storytelling for science and sharing your story across the globe. This blog will highlight just a small fraction of them.