About Ocean Wise
Ocean Wise is a globally focused conservation organization on a mission to protect and restore the world’s oceans. Through research, education, direct-action conservation, and field projects, we empower communities to take action for ocean health. We’re focused on tackling three major ocean challenges: overfishing, ocean pollution, and climate change. Ocean Wise is headquartered in Vancouver, British Columbia with staff and initiatives across Canada. Learn more at ocean.org/about.
Communications and Engagement Specialist
The Communications and Engagement Specialist supports the Director of Communications & Engagement, and works with teams across the organization, to realize Ocean Wise’s ambitious 2030 Conservation Strategy, brand and fundraising goals. This person will be a key part of the team bringing Ocean Wise to the world stage as a major force for ocean conservation.
Key functions include communications planning, strategy development, and project management; social media; media relations; newsletter and blog writing and editing; internal communications; external communications; and other duties as they arise.
Increase global public awareness and media coverage of Ocean Wise’s brand and work by:
- Working with the Director of Communications & Engagement on media relations strategy and annual goals.
- Executing media relations strategy by:
- Proactively building relationships with editors and journalists at major media outlets globally and pitching stories.
- Staying current with news cycles and opportunities to leverage Ocean Wise’s work as topical and relevant content.
- Quickly responding to, and being on-call for, media enquires/opportunities.
- Managing quarterly reporting on media impressions to measure growth in different strategies and markets.
- Coaching internal spokespeople and developing briefing notes and reference materials to support Ocean Wise spokespersons.
Supporting the significant growth in Ocean Wise’s community engagement numbers (e.g. email subscribers, donors, action takers, social media followers)
- Social Media management
- Day-to-day management of Ocean Wise social media accounts, in collaboration with Ocean Wise brand manager.
- Work with Director of Communications & Engagement to develop Social Media Guidelines for Ocean Wise’s family of social media accounts (e.g. Ocean Wise Youth, Ocean Wise Research).
- Facilitate the Social Media Working Group at Ocean Wise. Work with working group members to ensure all accounts are complying with brand guidelines.
- Manage quarterly social media analytics for Ocean Wise accounts.
- Working closely with Conservation team colleagues and the Director of Development, generate content and outreach that will grow and move people up the “engagement pyramid.”
- Contribute to the Ocean Wise Newsletter via writing, editing, strategy, planning, analytics.
Co-create - with conservation team colleagues - marketing, communication, and public engagement plans to advance Ocean Wise’s seven conservation initiatives.
- Leading and supporting communications planning for internal clients, programs and campaigns including Ocean Wise Seafood, Whale Report App, Plastic Reduction Program, and more.
- Ideating and executing creative marketing and engagement strategies with partner organizations, corporate partners, influencers, and others.
- Leading the writing and development of a broad base of communications including media releases, backgrounders, stories, digital content, etc.
Support the implementation of Ocean Wise’s brand and digital engagement strategies – including the new ocean.org website, learning & action platform and new visual identity.
- Support the rollout of the brand strategy – with both internal and external stakeholders - ensuring ongoing adherence to brand guidelines across all programs and channels.
- Supporting the redevelopment of ocean.org website – including content development and putting forward a unified and consistent Ocean Wise brand.
- In collaboration with Conservation team colleagues, supporting the creation and implementation of a digital “action hub” to support youth and wider audience growth and engagement.
- Supporting a cohesive digital strategy to increase Ocean Wise audience acquisition and engagement – including multiple platforms and systems (e.g. social media, email, website, online fundraising, etc.).
Actively contribute to Ocean Wise, External Relations team and strategic planning across the organization by:
- Work with Director of Communications & Engagement to execute Internal communications objectives. This includes taking an active role in managing content for the Ocean Wise staff intranet, in collaboration with HR and others.
- Contributing to annual planning and public engagement discussions and managing the External Relations calendar.
- Developing and tracking budget throughout the year
Education and Experience
- A minimum of 3 years of work experience in communications, marketing, or public engagement role.
- A degree or diploma in communications, public relations, writing, journalism, science communications or a related field.
- Work or volunteer experience at a PR/Communications firm, a not-for-profit, a conservation organization, or a related organization.
- Must be a strong writer with attention to detail.
- Experience managing social media accounts.
- Must have excellent people skills. A proven team player with a helpful attitude.
- Must thrive in a deadline-driven environment and be able to juggle multiple projects simultaneously.
- Mature disposition. High level of discretion.
- Must be a strong verbal communicator with good presentation skills.
- A second language (ideally French or Mandarin/Cantonese) is an asset.
- Proficient in Microsoft Office, including Excel. Comfortable with new technology.
- Knowledge of global oceans issues and policies strongly preferred.
- Can be home-based remotely, with occasional travel to office required.
- At times may require work in the evenings and weekends – especially when responding to media inquiries and managing social media.
- Works frequently under pressure, with deadlines and shifting priorities that are often not under the incumbent’s control.