Motivating actions to mitigate plastic pollution

Last modified: 
October 15, 2019 - 3:05pm
Type: Journal Article
Year of publication: 2019
Date published: 10/2019
Authors: Lili Jia, Steve Evans, Sander van der Linden
Journal title: Nature Communications
Volume: 10
Issue: 1

Designing effective policy interventions to motivate mitigation actions requires more realistic assumptions about human decision-making based on empirical evidence from the behavioural sciences. We therefore need to consider behavioural rather than only economic costs and benefits in policy intervention designs.

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