Establishing a pre-COVID-19 baseline for surf tourism: Trip expenditure and attitudes, behaviors and willingness to pay for sustainability

Last modified: 
March 1, 2021 - 3:45pm
Type: Journal Article
Year of publication: 2021
Date published: 05/2021
Authors: Leon Mach, Jess Ponting
Journal title: Annals of Tourism Research Empirical Insights
Volume: 2
Issue: 1
Pages: 100011
ISSN: 26669579

This manuscript provides the only empirically derived pre-COVID-19 global estimation of international surf travel spending and the first assessment of sustainable surf tourism attitudes, behaviors, and willingness to pay. It establishes important baselines that can serve as points of comparison as, and after, surf tourism returns, inevitably changed, post-COVID-19. Employing a direct cost method, international surf tourism expenditure was valued between $31.5 to $64.9 billion USD per year and surfers reported being willing to pay between $1.99 and $4.1 billion USD more annually for sustainable surf tourism products. These results suggest surfing tourism deserves a more significant place in funding initiatives, discussions, and research related to fostering sustainable development from ocean resources in the rapidly changing world.

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