Innovation in communications about marine protection

Last modified: 
December 13, 2019 - 1:52pm
Type: Journal Article
Year of publication: 2014
Date published: 11/2014
Authors: Andrew Day, Dan Laffoley, John Davis, Andy Jeffrey, Olivier Musard, Charlotte Vick
Journal title: Aquatic Conservation: Marine and Freshwater Ecosystems
Volume: 24
Issue: S2
Pages: 216 - 237
  1. Most of the people working in the field of marine protection share a common goal: that decision-makers, stakeholders, and the public should see marine protection as a priority and dedicate a portion of their attention and resources to it, making decisions and taking actions that reflect the value of marine protection to ecological and human well-being.
  2. If this goal is to be achieved, the field of marine protection needs to embrace the field of communication in a more concerted manner.
  3. This paper outlines some of the latest trends, principles and issues relevant to communication in marine protection and illustrates these with a range of examples. Some of the key themes emerging from this review are discussed.
  4. A number of strategies for strengthening the role of communications are discussed, including means for those involved in marine protection communications to connect with each other, increased testing and sharing of examples, the use of grounded theory methods to continuously define lessons and principles, and ways to increase coordination between marine protection organizations.
  5. It is the intention that this paper will mark the beginning of a stronger cross-disciplinary field of study, and that such a field will in turn advance marine protection locally and globally.
  6. Readers can contribute to this goal and emerging field by connecting with each other around strategies, ideas and examples.
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