As conservation has limited funds, numerous studies have identified aesthetic characteristics of successful flagship species which generate donations and conservation. However, prior information about species can also impact human preferences, and may covary with animal appearance, leading to different conclusions about which species will be most effective. To separate these two factors, we use images of imaginary animals as a novel paradigm to investigate preferences for animal appearance in conservation donors. Using discrete choice experiments, we show that potential conservation donors prefer larger imaginary animals which are multicolored and cooler toned. We found no effect of eye position or fur, which we used as a proxy for mammalian species. Furthermore, we demonstrate that these preferences can predict the number of donations received by species‐specific conservation charities. These results suggest coloring, and particularly number of colors, is an overlooked aspect of animal appeal, and an important aesthetic characteristic for identifying future flagship species.
Communication and Education
Plastics, owing to their various beneficial properties (durability, flexibility and lightweight nature), are widely regarded as the workhorse material of our modern society. Being ubiquitously and increasingly present over the past 60 years, they provide various benefits to the global economy. However, inappropriate and/or uncontrolled disposal practices, poor waste management infrastructure, and application of insufficient recycling technologies, coupled with a lack of public awareness and incentives, have rendered plastic waste (PW) omnipresent, littering both the marine and the terrestrial environment with multifaceted impacts. The plastic marine litter issue has received much attention, especially in the past decade. There is a plethora of articles and reports released on an annual basis, as well as a lot of ongoing research, which render the issue either to be overexposured or misconstrued. In addition, there are several misinterpretations that surround the presence and environmental impact of plastics in the oceans and, consequently, human health, that require much more critical and scientific thinking. This short communication aims at unveiling any existing misconceptions and attempts to place this global challenge within its real magnitude, based either on scientific facts or nuances.
Anecdotal evidence from philanthropic fundraisers shows that virtual reality (VR) technology increases empathy and can influence people toward pro-environmental behavior. Non-profit organizations are increasingly marketing their causes using virtual reality and they report increased donations when VR technology is employed. In VR, users are immersed in situations intended to feel more like the real world through technology, such as 360° video viewed through 3D headsets that block out visual and auditory distractions. The framing of the message as either positive or negative has long shown to have an effect on behavior, although consensus on the impact of framing has not been reached in relation to encouraging contributions to public goods. This paper focuses on field experiments used to investigate the effects of varying degrees of visual immersion and positive versus negative message framing on respondents’ contributions to a conservation charity. Participants were exposed to a five-minute underwater film about coral reefs and the importance of protecting them. We employed a 2x2 experimental design using 3D head-mounted displays comparing 360° film footage vs. unidirectional film and a positive message vs. a negative message. After watching the film, each participant completed a short questionnaire and had the opportunity to donate to a marine conservation charity. In addition, we tested a control treatment where no video was observed. The video was filmed in Indonesia which is host to some of the world’s most biodiverse reefs that are under great threat from human activity. We also conducted the study in Indonesia, sampling a total of 1006 participants from the Bogor city area and tourists on the island of Gili Trawangan—which is popular for scuba diving and snorkeling. We find significant differences in observed behavior and reported emotions between all treatments compared to the control condition. Among the tourist sample, we find significant differences between the 360° film with a negative message which garnered significantly larger average donation amounts compared to the unidirectional film with both positive and negative framing. Overall, we can infer from these studies that virtual reality is an effective way to raise awareness of environmental threats and encourage behavioral action, especially when tailored to target groups. New technology, such as the VR head-mounted display, is highly effective at attracting interest which is an important point to encourage organizations to invest in new technologies.
One of the influencing factors is the community behavior which reflected public practices in littering. Children are social capital for the community and the essential agents of social change. However, they have issues in recognizing the foundation and the explanation of the environmental problem. The research objectives; to examine millennial perception towards marine litter and the influence of environmental education towards youth perceptions in West Aceh. This study employed a survey approach by distributing questionnaires to 150 respondents from several senior high schools. The data is collected by a questionnaire survey (self-administrative or face-to-face) from January 2019 to June 2019. The researcher distributed questionnaires to students to assess the level of awareness of marine litter. The questionnaire was distributed in two sessions, namely: the first session was before environmental education is given to students; the second session was distributed when students completed environmental education It was found that respondents show low awareness of marine litter according to statistical data but the marine litter short workshop significantly has a positive impact. It concludes that increasing youth awareness through education can be an opening step in combating marine litter to then integrate with approaches to achieve a clean sea.
Sustainable management of coastal areas including their natural resources cannot be effectively implemented without the continued involvement of residents who are knowledgeable about the value of conservation. Carrying out long‐term conservation education programs and monitoring the impacts of such program in terms of changing people's awareness and behaviors are critical for conservation to be meaningful and sustainable. This research focused on a marine conservation education program (MCEP) offered at a junior high school in Japan that included collaboration with local fishermen. We aimed to reveal how such continuous and collaborative education program including field experience may change students' awareness and behaviors after several years. We conducted interviews with student participants, comparing their perceptions of when they were first‐graders and third‐graders, and with recent program graduates to understand their perception of the program and knowledge about the local environment. We also conducted surveys with parents and teachers at the junior high school to understand the impacts of the program. A series of studies revealed that the MCEP not only changed students' awareness and behaviors but also affected their parents and teachers.
The increasing perception that public communication in science and technology is an important tool to create a knowledge society is encouraging numerous public engagement activities. However, too little is known about scientists’ opinions of and attitudes towards the public with whom they interact during these activities, especially in southern European countries such as Spain. If we want to establish an effective dialogue between science and society, we need to be aware of the opinions and perceptions that both parties have of each other. In this study, we address this issue by focusing on 1022 responses to a survey conducted among scientists in Spain to discover their views of the public, and we then compare these responses with data from other national surveys on the public’s understanding of science. The results show that approximately 75% of Spanish scientists think that the general public has a serious lack of knowledge and understanding of scientific reasoning, although scientists do recognize that science interests the public (73%). Scientists believe that the public values the scientific profession to a lesser extent than suggested by public surveys: on a scale of 1–5, survey respondents rate their valuation of the scientific profession at 4.22, whereas scientists rate the public's valuation of the profession at 3.12, on average. Significant differences were detected between scientists’ perceptions of how citizens are informed about science and what citizens report in surveys. The challenge for the future is to narrow this gap in order to help scientists gain a better understanding of the public and their interests and to make public engagement activities more effective.
The scientific literature on marine and coastal climate change has proliferated in recent decades. Translating and communicating this evidence in a timely, and accessible manner, is critical to support adaptation, but little is being done to summarise the latest science for decision makers. For Small Island Developing States (SIDS), which are highly vulnerable to marine and coastal climate change impacts, there is an urgent need to make the latest science readily available to inform national policy, leverage climate funding and highlight their vulnerability for international reports and climate negotiations. Climate change report cards are a proven successful way of presenting climate change information in an easily accessible and informative manner. Here we compare the development of marine climate change report cards for Caribbean and Pacific Commonwealth SIDS as a means of translating the latest science for decision makers. Regional engagement, priority issues and lessons learnt in these regions are compared, and future opportunities identified.
Since 2011, when the first European ocean literacy (OL) project was launched in Portugal, the number of initiatives about this topic in Europe has increased notoriously and their scope has largely widened. These initiatives have drawn from the seven “OL Principles” that were developed by the College of Exploration OL Network in 2005. They represent a source of inspiration for the many endeavors that are aiming to achieve a society that fully understands the influence of themselves – as individuals and as a population – on the ocean and the influence of the ocean on them. OL initiatives throughout the past years, globally, have resulted in the production of countless didactic and communication resources that represent a valuable legacy for new activities. The OL research community recognizes the need to build up the scope of OL by reaching the wider Blue Economy actors such as the maritime industrial sector. It is hoped that building OL in this sector will contribute to the long-term sustainable development of maritime activities. The ERASMUS+ project “MATES” aims to address the maritime industries’ skills shortages and contribute to a more resilient labor market. MATES’ hypothesis is that through building OL in educational, professional and industrial environments, it is possible to build a labor force that matches the skills demand in these sectors and increases their capacity to uptake new knowledge. The MATES partnership will explicitly combine OL and knowledge transfer by applying the “COLUMBUS Knowledge Transfer Methodology” as developed by the H2020-funded COLUMBUS project.
With growing complex and systemic challenges facing the ocean, there is an urgent need to increase the scale and effectiveness of approaches to marine conservation, including protecting and recognizing the value of all of its services. Stronger multi-sector networks of organizations are needed, sharing knowledge and working in unison to create a common narrative for the ocean and the solutions to its protection. In an innovative experiment, the Marine CoLABoration (CoLAB) brings together nine non-governmental organizations (NGOs) to explore collaboratively how to communicate more effectively. The CoLAB hypothesizes that communicating the full value of the ocean in all its rich diversity connects with people’s deeply held, personal values and leads to more impactful ocean conservation. Through horizon scanning with the wider sector, the CoLAB determines experiment themes to test this hypothesis. These are based predominantly in the United Kingdom and include #OneLess, Agents of Change and We are Ocean. The CoLAB’s work demonstrates that by effectively building and promoting an understanding of the full value of the ocean, it is possible to trigger a wider range of human values to catalyze engagement with marine conservation issues. A joined up, interdisciplinary approach to communicating why the ocean matters, engaging a wide range of actors will be crucial in effecting long term, systemic change for the ocean. The need for greater United Kingdom ocean literacy has also been highlighted across the CoLAB and its experiments and presents an opportunity for further work.
The concept of ecosystem services (ES) emerges as strategic to explain the influences that the ocean, and in particular coastal ecosystems, have on us and how we influence them back. Despite being a term coined several decades ago and being already wide-spread in the scientific community and among policy-makers, the ES concept still lacks recognition among citizens and educators. There is therefore a need to mainstream this concept in formal education and through Ocean Literacy resources. Although important developments in OL were done in the United States, particularly through the National Marine Educators Association (NMEA), this concept was only recently introduced in Europe. In Portugal, several informal OL education programs were developed in the last years, yet formal education on OL and, in particular, on ES is still very deficient. To address this limitation, the “Environmental Education Network for Ecosystem Services” (REASE), founded in 2017 in the Algarve region by a consortium of educational, environmental and scientific institutions, aims to increase OL through the dissemination of the perspective of how ES provided by coastal vegetation may contribute to the human well-being. The projects and activities implemented by REASE focus mostly on formal-education of school children and include: (1) capacity building for K-12 teachers, (2) educational programs to support and develop ES projects in schools, including a citizen science project to evaluate blue carbon stocks in the Algarve, (3) the publication of a children’s book about the ES provided by the local Ria Formosa coastal lagoon, with a community-based participatory design (illustrations made by schoolchildren) and (4) a diverse array of informal education activities to raise awareness on the importance of coastal ecosystems on human well-being. REASE challenges are being successfully addressed by identifying threats to local coastal ecosystems that people worry about, and highlighting solutions to improve and maintain their health.