From the Archives: “Start where your audience is, not where you want them to be”: What EBM and MSP practitioners can (and should) learn from marketing (MEAM Feb 2016, Issue 9:4)

The Skimmer on Marine Ecosystems and Management

Editor’s Note: From the Archives calls attention to past Skimmer/MEAM articles whose perspectives and insight remain relevant.

To some in conservation and resource management, marketing can seem like a bad word. But marketing is inherently about getting people to change their behavior, whether it is buying a product, recycling, or supporting a new approach to management. Marketing techniques bring together elements of psychology, sociology, economics, and graphic design. Learn from three experts how to use conservation marketing to make marine conservation and management processes more effective.