For the week of 14 March 2016
Greetings OpenChannels Community Members,
Join us Thursday, 24 March for a webinar on “To Target Everyone Is to Target No One”: What Social Marketing Can Offer Conservation and Management, presented by Diogo Veríssimo of Rare and Georgia State University.
Conservation and management efforts can benefit from marketing because effective conservation and management are also about getting people – resource users, resource managers, consumers, local citizens, politicians, etc. – to change their behavior. In some cases, the desired changes are ending human behaviors/activities with negative environmental impacts such as poaching. In others, it is encouraging positive behaviors such as purchasing sustainably sourced seafood. This webinar will cover what social marketing is (and isn’t), what it offers to conservation and management practitioners, and examples of social marketing being used in a marine conservation context.
For more information and to register, please visit https://oct.to/OCWebinar77.
Thank you for being a part of the OpenChannels Community,
-Nick Wehner, OpenChannels Project Manager, and the rest of the OpenChannels Team